Building Financial Futures Since 2018

We started ruhukverorounano because too many Australian businesses were making critical financial decisions with incomplete information. Today, we help companies from Darwin to Melbourne build realistic financial plans that actually work in practice.

How We Actually Got Started

Back in 2017, our founder was consulting for a mid-sized manufacturing company in Adelaide. They had beautiful spreadsheets and impressive projections, but their cash flow kept hitting walls they never saw coming.

The problem wasn't their accounting – it was that their forecasting didn't account for how business actually happens. Seasonal fluctuations, payment delays, unexpected opportunities that require quick decisions. Real business is messier than most financial models assume.

So we built ruhukverorounano around a different approach. Instead of perfect models that break under pressure, we create flexible frameworks that bend with reality while keeping you pointed toward your goals.

Seven years later, we've worked with over 300 Australian businesses. The ones that succeed aren't the ones with the most sophisticated models – they're the ones who plan for uncertainty while staying focused on what matters most.

Financial planning workspace showing charts and collaborative business analysis

What We've Learned Along the Way

Every business teaches us something new, but certain patterns keep showing up. Here's what we've discovered about financial planning that actually sticks.

The 90-Day Reality Check

Most businesses can predict their next 90 days pretty accurately. Beyond that, uncertainty compounds fast. We build long-term strategies on rolling 90-day foundations that adjust as reality unfolds.

Cash Flow Beats Profit Margin

Profitable companies fail when they run out of cash. We've seen it happen more times than we care to count. That's why our forecasting always starts with cash flow timing, not just profit projections.

Scenario Planning That Works

Most scenario planning creates three versions of wishful thinking. We focus on identifying the 2-3 variables that could actually change your trajectory, then build decision frameworks around those pressure points.

Business team analyzing financial data and discussing strategic forecasting approaches

Our Process Isn't Complicated

Good financial planning shouldn't require a PhD in economics. We've refined our approach over hundreds of engagements to focus on what actually moves the needle for Australian businesses.

1

Listen First

We spend serious time understanding how your business actually operates. Industry benchmarks are useful, but your specific challenges and opportunities matter more.

2

Build Together

The best financial models are the ones you understand completely. We work alongside your team to create frameworks you can use and modify long after our engagement ends.

3

Test Regularly

Plans that sit on shelves don't help anyone. We build in regular review cycles and adjustment mechanisms so your strategy stays connected to your business reality.

The People Behind the Numbers

Our team combines deep financial expertise with real-world business experience. We've all run businesses, managed budgets under pressure, and learned from our own financial planning mistakes.

What sets us apart isn't just technical skill – it's understanding that financial planning is ultimately about enabling better business decisions, not creating perfect spreadsheets.

Rebecca Chen

Lead Financial Strategist

Rebecca joined us in 2020 after eight years in corporate finance at BHP. She specializes in helping manufacturing and resources companies navigate cyclical markets and capital investment decisions. Her forecasting models have guided over M in strategic investments across the Top End.

Rebecca Chen, Lead Financial Strategist at ruhukverorounano, working on financial analysis
Collaborative financial planning session with business stakeholders Strategic business meeting focusing on budget development and financial forecasting